Which regions are the priority for finding partners?
2026-2027 priorities: (1) GCC — Saudi Arabia (Riyadh + Jeddah), UAE (Dubai + Abu Dhabi), Qatar (Doha). Active proposals / conversations ongoing. (2) US — Florida + Texas + California + New York in advance of Coverings 2027 Orlando. Berkay MD pre-scheduled meeting program. (3) EU — UK + Germany + France + Netherlands. Post-Brexit UK partner especially sought. (4) Balkans + Kazakhstan — expanding existing relationships. Other regions evaluated on request — Latin America and East Asia (Singapore, Malaysia, Indonesia) are long-term targets.
What criteria should a candidate partner firm meet?
Key criteria: (1) minimum 5 years experience in the natural stone sector (or building materials import / distribution experience on project basis), (2) local market recognition and reference client portfolio, (3) warehouse infrastructure (we recommend minimum 500 m² covered area — for container unloading + pallet stock), (4) sales team (minimum 2-3 people with product and technical fluency), (5) local inland logistics access (own trucks or contracted operator), (6) financial stability (working capital for the first 2-3 years) and (7) long-term partnership vision. Small-scale dealer (e.g. single sales point) suits semi-exclusive start; exclusive expects mid-to-large scale.
How large can an exclusive partner's region be?
Regional boundary varies by market potential and partner infrastructure. Example pairings: (1) full country exclusive — small-mid market (Qatar, Bahrain, Kosovo, North Macedonia, etc.), (2) country + specific cities exclusive — large market (all of Saudi Arabia, all of UAE, all of Germany, US East Coast + Florida, etc.), (3) multi-country block exclusive — low-density markets (Balkan block = Kosovo + North Macedonia + Serbia). Regional boundaries are defined geographically and explicitly in the contract.
How is the annual revenue target set exactly?
Three factors are considered: (1) the region's total natural stone import (Turkey Exporters' Assembly and İMİB statistics baseline), (2) partner infrastructure scale (small dealer = low threshold, large distributor = high threshold), (3) competing Turkish supplier presence and market-share expectation. The first year 'pilot year' is flexible — if volume falls short, not a penalty but a joint analysis + strategy revision. From the second year the revenue target is firm; exceeding it opens additional marketing support and exclusive-transition opportunity.
How does the Coverings 2027 Orlando joint pitch work?
Berkay Sipahi (Managing Director) will be at the Sipahi booth during Coverings Orlando (April 6-9, 2027). A US regional partner (existing or signed before the fair) can participate in the booth jointly — business cards, catalogs and sample packs are shared under joint partner + Sipahi branding. Joint architect + hotel operator + distributor meetings are arranged through the pre-scheduled meeting program throughout the fair. Post-fair Türkiye visit and pilot container order planning are jointly executed.
How is product training conducted in Türkiye?
Standard 3-5 day training program for partner staff: (1) Day 1 — Istanbul airport pickup + Sakarya Adapazarı transfer, (2) Day 2 — Adapazarı Tekeler showroom + supply coordination center visit, 50+ stone stock review, technical data sheet training, (3) Day 3 — Bilecik-Söğüt beige marble production region tour (approx. 110 km transfer, full day), (4) Day 4 (optional) — Muğla-Milas white marble region tour or Denizli travertine region tour (flight + coach), (5) Day 5 — Istanbul or Sakarya airport transfer + wrap. In-Türkiye accommodation + inland travel is covered by Sipahi; international flights are covered by the partner.
In what language and under what jurisdiction is the partner contract prepared?
The contract is bilingual (Turkish + partner country official language — English, Arabic, Russian, German, etc.); both texts carry equal binding force. In dispute the forum is stated as International Chamber of Commerce (ICC) arbitration — local court is generally not preferred. Sipahi's legal counsel and the partner's legal counsel review mutually. Contract term is typically 3 years + 2-year renewal option; early termination conditions are enumerated.
What information should I prepare to apply?
For fastest response: (1) firm name and full trade registry, (2) region (country and city if any), (3) firm's founding year and natural stone sector experience, (4) current infrastructure (warehouse m², sales team headcount, inland logistics), (5) reference client profile (architecture firm, contractor, hotel operator, wholesaler — which segment), (6) annual volume expectation (container count), (7) semi-exclusive or exclusive model preference, (8) financial summary (main bank + last 3 years' revenue tier), (9) available dates for Türkiye visit and (10) interest in Coverings 2027 Orlando program. Based on this brief, preliminary assessment is returned within 5-10 business days.