Natural Stone Demand in the Residential Sector
Residential buyers have raised their aesthetic expectations substantially in recent years. In upper-segment developments in particular, marble and granite have become the preferred cladding material over ceramic and porcelain alternatives. This trend leads developers to specify natural stone both to justify premium sale prices and to achieve meaningful product differentiation in competitive markets.
Natural stone is most intensively used in residential projects in the following areas: exterior façade cladding (villas and apartment blocks), entrance halls and staircases, kitchen and bathroom countertops, site common area walkways and landscaping.